THIRD IMPORTANT THING TO READ - EXTRACT ONE

In extract one, there are many language features which have been deliberately included in order to HOOK THE AUDIENCE and make them want to watch the rest of the series.

These features include:

*Use of PERSONAL PRONOUNS (You, Your) to make you feel like you're being spoken to personally.

*Lots of very elaborate ADJECTIVES to make things sound more interesting. (Lip-Smacking, Delicious)

*Lots of ALLITERATION to make things sound more rehearsed and stand out more. (Mighty Meatballs, Multi-tasking to the Max, big flavours, fast)

*RULE OF THREE, to give the text a more professional and memorable feel. (healthy, gorgeous and super-quick...delicious, nutritious, super-fast food)

*EMOTIVE LANGUAGE to appeal to the target audience. (you can create magic)

*REPETITION of key words such as HEALTHY to appeal to the target audience.

*DISCOURSE MARKERS such as 'Today' and 'Next' to give the speech order/ make it easy to follow.

*INCLUSIVE PRONOUNS such as 'We' to make it sound like we all agree with Jamie Oliver.

*PAUSES put in deliberately at the end of subjects in order to avoid confusion and to allow for pictures demonstrating what he has just said.

*EMPTY ADJECTIVES such as 'gorgeous', 'super' and 'amazing'. All of these are part of the way Jamie Oliver communicates - his SOCIOLECT - and this is part of what makes him popular.

*HUMOUR - My Mighty Meatballs.

*RHYME - Delicious, nutritious - to make Key Words stand out.

*METAPHORS - You can create MAGIC in the kitchen, to make the quite boring task sound more fun.

*JARGON to do with working out in order to make it sound more appealing to the Target Audience.

*SYNTHETIC PERSONALISATION where Jamie Oliver makes you feel like you've been personally spoken to or welcomed (Welcome to the 15 minute mind-set).



There is absolutely TONS there folks. Far more than you need. Have a look at your text and pick out the ones you think are most important, and I'll talk you through EXTRACT TWO on the next post. Sorry it's taking a while, I can hardly see out of one eye!

Mr Williams.